Generative Engine Optimization is rewriting how brands get discovered. If your content is not citation-ready, you are invisible.
Google Search traffic is down. ChatGPT, Gemini, Perplexity and Claude answer queries directly, often without sending a click. The new question is not 'do I rank?' — it is 'am I cited?'
Citation-worthy content is structured, sourced, and specific. LLMs prefer pages with clear headings, numeric data, original quotes, and schema markup. Vague thought-leadership posts get ignored.
Brands winning at GEO are publishing fewer but denser articles, adding llms.txt files, and tracking branded mentions inside AI answers — not just blue-link rankings.
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