Audiences are burning out on hooks-and-cuts video. The next wave is longer, slower, and more authoritative.
Engagement on 15-second videos is dropping across every major platform. Watch-time, not view-count, is now the metric that drives reach.
Long-form vertical video — 3 to 10 minute pieces with substance — is being rewarded by TikTok, Instagram, and YouTube Shorts algorithms alike.
For B2B brands, this is excellent news. Explainers, customer interviews, and founder POV videos finally have a distribution channel that matches their depth.
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